Insight and execution for the AI-powered product era
Your team has vision — but getting from idea to impact is harder than it should be.AI projects stall in endless pilots. Qualitative insights get buried in slide decks. Product roadmaps slow down when stakeholders can’t align.OmniAtlantic helps research, product, and strategy leaders turn complexity into clarity. We work at the intersection of human understanding and intelligent technology, ensuring that qualitative insights shape product strategy and AI initiatives deliver real, measurable results.We’ve supported teams in the U.S. and Europe to:
- Make qualitative research a decision-making driver, not an afterthought
- Translate AI potential into tools and workflows that stick
- Build product strategies that win internal buy-in and deliver external impactWhether you’re enhancing research capabilities, building an AI-informed roadmap, or scaling a product team, we give you the clarity, credibility, and execution support to look like the hero in your own organization.
Serious Strategy.
Real Insight.
No BS.
High-level thinking. Ground-level impact.When the stakes are high, clarity is everything.
Maybe your product roadmap is stalling because stakeholders can’t agree. Maybe your AI initiative is trapped in “pilot mode” with no measurable ROI. Or maybe your qualitative insights aren’t influencing decisions the way they should.That’s where OmniAtlantic comes in. We bridge the gap between vision and execution by connecting the dots between qualitative insight, AI capability, and product strategy — so your team can act with confidence and get visible results.We’ve helped teams:
- Turn fragmented qualitative research into clear, prioritized action items that leadership actually adopts
- Transform AI hype into tools that measurably improve product decisions and reduce time-to-market
- Align cross-functional stakeholders in high-pressure environments, from startups to global enterprisesOur toolkit includes OKRs, BI dashboards, AI-enhanced qual research, product analytics, and agile workflows — but the real difference is how we help you shine internally. We’re here to make your wins impossible to ignore.When you need sustained momentum, we offer fractional leadership — senior-level product and strategy guidance without full-time cost, tied directly to the outcomes that matter most to your business.Flexible. Experienced. Outcome-focused.
Insight Isn't an Accident.
Great decisions don’t happen by chance — they’re built on insights teams can trust and act on.Too often, qualitative research gets slowed down by clunky workflows, misaligned stakeholders, and tech that adds friction instead of removing it. The result? Insights get ignored, and opportunities pass by.We’ve been on both sides of the glass. Having built award-winning qual platforms and supported over a million live sessions, we understand the human nuance and the operational realities of qualitative work.Whether you need to moderate at scale, streamline workflows, or expand your research capability with AI, we bring practical strategies that work in the real world. That means:
- Choosing and integrating the right tools so technology supports, not hinders, insight
- Turning qualitative findings into clear, decision-ready recommendations leadership will act on
- Using AI to accelerate analysis without losing the human context that makes qual valuableWe also apply these same facilitation principles beyond research — helping product and strategy teams cut through noise, surface real priorities, and align around what matters most.
Build What Matters.
Integrate AI Where It Makes Sense.
Real strategy. Applied intelligence.Modern product strategy demands fluency in AI — not just the buzzwords, but what actually moves the needle. At OmniAtlantic, we bring a skeptical, practical lens that puts customer impact first.- LLMs like GPT-4, GPT-5, Claude, and Gemini are changing how we build — but not every problem needs a model
- We focus on real user pain points, adoption friction, and what AI can actually do today, not someday
- When needed, we’ll be the ones to say “I’m afraid I can’t do that” — whether it’s because the tech isn’t ready, or the value just isn’t thereThis mindset comes from deploying AI in high-stakes environments like healthcare, where “cool” doesn’t count unless it’s reliable.We’ve shipped and advised on AI functionality powered by OpenAI, Microsoft Copilot, and private/closed-loop models — and we stay plugged into the landscape so you don’t waste time chasing every trend.
Product Strategy
From roadmap to reality.We help product teams and founders go from vague ideas to clear priorities — and from priorities to actual momentum.- Define MVPs that make sense for your users and your constraints
- Shape roadmaps that connect vision with execution
- Tighten feedback loops between product, design, engineering, and GTM
- Spot feature bloat before it happens and validate what mattersWe bring a product mindset grounded in reality — not frameworks for their own sake, but tools that help your team ship what works.If you need critical thinking, strategic clarity, and a partner who can ask hard questions and still get things over the line, we should talk.
Scale the team.
Tighten the system.
Keep moving.
Operational Systems
Structure that scales.Getting teams to run better — not just on paper, but in practice — means building real structure, fixing friction points, and aligning around how work actually happens.We’ve helped teams:
- Scale across time zones, functions, and cultures
- Improve SLAs, KPIs, and overall team performance
- Shift from gut feel to clear accountabilityWe bring hands-on experience in:
- Tools like Zendesk, Notion, Jira, and Salesforce
- OKRs and KPIs that reflect what truly matters
- Workflows and support models that scale cleanlyWhether you're building from scratch or tightening what’s already there, we deliver the clarity that lets growth happen — without the chaos.
Leadership CoachingSupport your managers. Strengthen your culture.Great leadership isn’t accidental — it’s built through experience, pressure, and perspective.We’ve supported:
- New team leads stepping into their first big role
- Founders scaling fast
- Seasoned operators navigating complex internal changeOur coaching is practical, not theoretical — helping leaders:
- Think clearly under pressure
- Set expectations that stick
- Navigate feedback with confidence
- Lead with consistency and credibilityThere’s no one-size-fits-all formula. The right outside perspective can cut through noise, clarify priorities, and strengthen decision-making. Whether it’s guiding a tough call, defining leadership principles, or providing a trusted sounding board, we bring real-world experience to help your leaders grow and your culture thrive.
Pan Atlantic,
Tariffs Be Damned.
Borders are bureaucratic. Opportunity isn’t.OmniAtlantic exists because business doesn’t stop at the water’s edge. European firms still want to crack the U.S. market. American companies still need partners who understand the nuance of navigating EU regulations, expectations and sensibilities. The need for smart, cross-border collaboration has never gone away — it’s just gotten more complicated.We simplify that.With firsthand experience on both sides of the Atlantic, we help global teams communicate better, launch smarter and move faster. We keep a finger on the pulse of American consumers — and understand what investors in New York and Atlanta want to hear (and what they’ll tune out).Whether you’re scaling, localizing or trying to understand why your strategy isn’t landing across the pond, we help bridge the gap with clarity, context and intent.Tariffs be damned. Let’s build something that transcends timezones.
The Brains Behind the Operation
American-built. European-calibrated.Hi, I’m Harrison — Founder & Principal Consultant at OmniAtlantic.Originally from Atlanta, I bring a southern sensibility to transatlantic work: direct, grounded, and built on trust. Over the past 15+ years, I’ve helped companies across the U.S. and Europe untangle complex problems, scale across teams and markets, and deliver products that actually work. My background blends product strategy, qualitative research, operational leadership, and early AI adoption — shaped by time both in the weeds and at the table.I’ve worked with and built distributed teams, cross-border organizations, and global clients who needed clarity, direction, and momentum. I’m at my best when translating between vision and execution — asking sharp questions, pushing for decisions, and helping teams focus on what actually matters.Also yes — I enjoy public speaking, podcasting, and the sound of my own voice. Occasionally all at once.If you're building something worth building and want sharper insight to help move it forward, drop me a line.
Proof in Practice
"His can-do attitude is paired with an equally insatiable desire to find the optimum solution, which means Harrison is always working to make things run better, smarter, faster, and cost-effectively."
- Tom | Senior Operations Leader & Empathy Consultant"Harrison is a highly capable, adaptable and effective transformational leader. He is a critical thinker, a highly energetic problem solver that is committed to finding and implementing solutions quickly. "
- Luke | Executive Leader & Founder
"Real strategy is knowing what matters — before it’s obvious to everyone else.”
Let's have a conversation and shape solutions together.
© 2025 OmniAtlantic Consulting
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Proudly based in the Netherlands. Working globally.